Visitor Experience

Overall we combine all the optimal conditions and their indicators to rank how many we believe are acceptable vs how many are not performing well to give us an overall “Visitor Score”.

For example if half of the conditions are “within range” and half are not, then this would result in a score of “Not Good”

The Visitor Experience Score looks “Good”, this is a indicative result only.

Many of the indicators we are still trying to define, these are scheduled for the next phase and results may change with more data. 

The Visitor Experience Index Score of 0.4 out of 1 is the average from Optimal Conditions 3 and Optional Conditional 4. The score of 0.4 should be considered reasonable, considering that there are several Optimal Conditions not yet reporting data.

Overnight visitors come to experience the essence of the region

Phase 1 Indicators – There are several different potential measures we have identified as ‘indicators’ of overnight visitor experience however, up until now Shoalhaven Tourism have not tracked these in any formal way, rather relying on anecdotal feedback via business relationships and the Visitor Information Centers, so there is no indicators in this initial stage as yet.

Phase 2 Indicators – we have recognised that a why visitors come to the region was subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they came to the region to experience food and wine; nature and adventure; events and weddings or coastal experiences.

OC2 – Overnight visitors experience the essence of the region

Whilst it’s important to now why they come, we have identified the need to find out if they actually did experience what they came to do. This speaks to the brand promise, are we delivering on the expectation of our visitors.

Phase 1 Indicators – There are several different potential measures we have identified as ‘indicators’ of overnight visitor experience however, up until now Shoalhaven Tourism have not tracked these in any formal way, rather relying on anecdotal feedback via business relationships and the Visitor Information Centers, so there is no indicators in this initial stage as yet.

Phase 2 Indicators – We have recognised that if visitors believe the experience in region is what they expected it would be is subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they actually experienced what they came for; food and wine; nature and adventure; events and weddings or coastal experiences.

Overnight visitors are very satisfied with their experience  

F. Review status of Hyams Beach on Tripadvisor

G. Review status of Jervis Bay National Park on Tripadvisor

H. Review status of Berry on Tripadvisor

Coming soon

A. Proportion of visitors satisfied or very satisfied with their overall visit to Shoalhaven

B. Proportion of visitors satisfied or very satisfied with their experience of coastal / aquatic at Shoalhaven

C. Proportion of visitors satisfied or very satisfied with their experience of food and wine at Shoalhaven

D. Proportion of visitors satisfied or very satisfied with their experience of nature and adventure at Shoalhaven

E. Proportion of visitors satisfied or very satisfied with their experience of events or weddings at Shoalhaven

Phase 2 Indicators

We have recognised that if visitors believe they had a good time in region would be is subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they enjoyed their time here.

Shoalhaven is an inclusive tourism region

A. Number of accommodation properties that that self-identify wheelchair accessibility

B. Proportion of accommodation properties that self-identify wheelchair accessibility

C. Number of cabin & cottage accommodation properties that self-identify wheelchair accessibility

D. Proportion of cabin & cottage accommodation properties that self-identify wheelchair accessibility

E. Number of hotel and motel accommodation properties that self-identify wheelchair accessibility

F. Proportion of hotel and motel accommodation properties that self-identify wheelchair accessibility

G. Number of caravan and camping accommodation properties that self-identify wheelchair accessibility

H. Proportion of caravan and camping accommodation properties that self-identify wheelchair accessibility

I. Number of accommodation properties advertising pet friendly

J. Proportion of accommodation properties advertising pet friendly

Phase 2 Indicators

We have not identified any additional indicators for phase two for OC4. If you have any data available regularly, permission to willing to share it with Council and feel like it would be a good measure, we would love to hear from you, please contact the tourism team on 02 4429 3241.