SHoalhaven

360

Introduction

Currently in DRAFT, The 360 Model is a living, constantly adapting destination management tool. Different to a plan, which is written in one moment of time and can easily become out of date, the Shoalhaven 360 is designed to simultaneously monitor the impacts of tourism to show how we are tracking against a healthy community, economy, visitor experience and environment.

Healthy tourism in our region should:

Ensure viable, long term business growth, employment and investment in the region making sure we have jobs across a range of sectors that are all year round.
Respect the authenticity of our local host towns and villages, conserving our built and living cultural heritage, traditional values and contributing to inter-cultural understanding and tolerances.
Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.

SHOALHAVEN 360 MODEL EXPLAINED

As shown in the figure, the 360 Model has three parts.

Firstly, we define what we believe healthy tourism in the Shoalhaven should look like and we call this our ‘Optimal Conditions’. Essentially, these are things that are important values to us, both as a community and an industry, across 4 key cornerstones; visitor experience; economy; environment and community.
The second part of the project, the 360 Model itself, seeks to put measures in place to assess how we are performing against each OC. Stage one is now complete and can be viewed via the Shoalhaven 360 button below.
Lastly, what do we do if things are not going well? The Model also seeks to set up a predefined and agreed set of actions if the monitoring falls outside what we have identified as healthy. We call this Adaptive Management. Shoalhaven Tourism is currently proposing that we set up a Working Group of key stakeholders to meet a few times a year to review the model date and agree to work together on Adaptive Management actions.

optimal conditions

The Shoalhaven 360 Model seeks to define what we believe healthy tourism in the Shoalhaven should look like. Essentially, these are things that we value as important, both as a community and an industry, across 4 key cornerstones; visitor experience; economy; environment and community.

We call each of these values an ‘Optimal Condition’ (OC).

Optimal Conditions are desirable, but should also realistic. In traditional tourism destination management plans this is often represented by a vision, goals and objectives. You can see the Shoalhaven Optimal Conditions across all 4 pillars below.