SHoalhaven

360

Introduction

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Currently in DRAFT, The 360 Model is a living, constantly adapting destination management tool. Different to a plan, which is  written in one moment of time and can easily become out of date, the Shoalhaven 360 is designed to simultaneously monitor the impacts of tourism to show how we are tracking against a healthy community, economy, visitor experience and environment.
Healthy tourism in our region should:

  • Ensure viable, long term business growth, employment and investment in the region making sure we have jobs across a range of sectors that are all year round.
  • Respect the authenticity of our local host towns and villages, conserving our built and living cultural heritage, traditional values and contributing to inter-cultural understanding and tolerances.
  • Make optimal use of environmental resources that constitute a key              element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.

SHOALHAVEN 360 MODEL EXPLAINED

As shown in the figure, the 360 Model has three parts. 

  • Firstly, we define what we believe healthy tourism in the Shoalhaven should look like and we call this our ‘Optimal Conditions’. Essentially, these are things that are important values to us, both as a community and an industry, across 4 key cornerstones; visitor experience; economy; environment and community.
  • The second part of the project, the 360 Model itself, seeks to put measures in place to assess how we are performing against each OC. Stage one is now complete and can be viewed via the Shoalhaven 360 button below.
  • Lastly, what do we do if things are not going well? The Model also seeks to set up a predefined and agreed set of actions if the monitoring falls outside what we have identified as healthy. We call this Adaptive Management. Shoalhaven Tourism is currently proposing that we set up a Working Group  of key stakeholders to meet a few times a year to review the model date and agree to work together on Adaptive Management actions.

optimal conditions

The Shoalhaven 360 Model seeks to define what we believe healthy tourism in the Shoalhaven should look like. Essentially, these are things that we value as important, both as a community and an industry, across 4 key cornerstones; visitor experience; economy; environment and community. We call each of these values an ‘Optimal Condition’ (OC). Optimal Conditions are desirable, but should also realistic. In traditional tourism destination management plans this is often represented by a vision, goals and objectives. You can see the Shoalhaven Optimal Conditions across all 4 pillars below.

Visitor EXPERIENCE

What we value as important (Optimal Conditions)

1. Overnight visitors come to experience the essence of the region.

2. Overnight visitors experience the essence of the region

3. Overnight visitors are very satisfied with their experience

4.  Shoalhaven is an inclusive tourism region.

OVERALL SCORE 1 out of 1 

With many indicators scheduled for Phase 2 this is an early indication only. 

Economic
What we value as important (Optimal Conditions) 1.  Visitation is consistent throughout the year 2. Visitor yield is increasing at a greater rate than visitation 3.  Businesses demonstrate vitality and resilience 4.  Year round employment opportunities exist for local residents 5. Destination marketing is effective  OVERALL SCORE 1 out of 1   With many indicators scheduled for Phase 2 this is an early indication only.

EnvironmeNt

What we value as important (Optimal Conditions) 1.  Natural habitats are healthy 2.  Wildlife populations are healthy 3. Waste management facilities and services meets peak period demands 4. Local beaches are clean of rubbish     OVERALL SCORE 1 out of 1  With many indicators scheduled for Phase 2 this is an early indication only.    

Community

What we value as important (Optimal Conditions) Shoalhaven is a safe place to live and work

  1. Special places are healthy for local residents to use
  2. Amenity and access to villages is protected
  3. Local residents value the visitor economy

  OVERALL SCORE 1 out of 1  With many indicators scheduled for Phase 2 this is an early indication only.   

ENTER SHOALHAVEN 360

Contact Us

For any further information or to be on the Shoalhaven 360 enews send us your details.

Visit Us

Shoalhaven tourism

Contact us
02 4421 0778 tourismmanager@shoalhaven.nsw.gov.au

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