Overall, there are 4 Optimal Conditions (OC) that we have identified for the visitor pillar that we value as important to tourism. What this means is that we believe if these things became compromised it would represent a threat to the industry if our visitors where not enjoying their experience in our region. Ultimately, happy visitors makes for a strong visitor economy. For each Optimal Condition we have identified several things we can track and measure as an indicator of what we value as important.

  1. Overnight visitors come to experience the essence of the region (in the 360 Model, we refer to this as OC1).
    • PHASE 1 INDICATORS: There are several different potential measures we have identified as ‘indicators’ of overnight visitor experience however, up until now Shoalhaven Tourism has not tracked these in any formal way, rather relying on anecdotal feedback via business relationships and the Visitor Information Centres, so there are no indicators in this initial stage as yet.
    • PHASE 2 INDICATORS: We have recognised that a why visitors come to the region was subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they came to the region to experience food and wine; nature and adventure; events and weddings or coastal experiences.
  2. Overnight visitors experience the essence of the region (in the 360 Model, we refer to this as OC2). Whilst it’s important to now why they come, we have identified the need to find out if they actually did experience what they came to do. This speaks to the brand promise, we are delivering on the expectation of our visitors.
    • PHASE 1 INDICATORS: There are several different potential measures we have identified as ‘indicators’ of overnight visitor experience however, up until now Shoalhaven Tourism have not tracked these in any formal way, rather relying on anecdotal feedback via business relationships and the Visitor Information Centers, so there is no indicators in this initial stage as yet.
    • PHASE 2 INDICATORS: We have recognised that if visitors believe the experience in region is what they expected it would be is subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they actually experienced what they came for; food and wine; nature and adventure; events and weddings or coastal experiences.
  3. Overnight visitors are very satisfied with their experience (in the 360 Model, we refer to this as OC3).
    • PHASE 1 INDICATORS: Reviews of our hot spot popular locations on Trip Adviser are a great measure of visitor satisfaction so you will see that data in the model for phase one.
    • PHASE 2 INDICATORS: We have recognised that if visitors believe they had a good time in region would be is subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they enjoyed their time here.
  4. Shoalhaven is an inclusive region (in the 360 Model, we refer to this as OC4).
    • PHASE 1 INDICATORS:  There are several different measures we have identified as ‘indicators’ of being an inclusive region. In this initial stage we have added the measures in our region that already have data available though Shoalhaven Tourism databases and this includes; the number of accommodation properties that self identify as being wheelchair friendly; the proportion of hotels and cabins and caravan camping premises that identify as wheel chair friendly. We have also added pet friendly as an indicator in this category and you will see data showing proportion of properties that promote pet friendly in the model.
    • PHASE 2 INDICATORS: We have not identified any additional indicators for phase two for OC4. If you have any data available regularly, and are willing to share it with Council and feel like it would be a good measure, we would love to hear from you, please contact the tourism team on 02 4429 3241.

Overall we combine all the optimal conditions and their indicators to rank how many we believe are acceptable vs how many are not performing well to give us an overall “Visitor Index Score”

The Visitor Experience Index Score of 1 out of 1.  The score should be considered reasonable considering that Optimal Conditions are scheduled for Phase 2.