Each optimal condition tab will contain an index chart along with acceptable range charts for each indicator, If the blue line is tracking within the green shaded area all is well for that particular indicator, in this example you can see the first two quarters are within the acceptable range and the third quarter has dropped out of the acceptable range

The index measures the number of optimal conditions out of range, a perfect score is 1, this drops as more conditions fall out of range

Monitoring

So how are we tracking overall?

Visitor Experience The Visitor Experience Index Score is 1.  The indicators result is satisfactory, with overnight Visitors being satisfied with their experience in the Shoalhaven. Also, Shoalhaven demonstrated that they are an inclusive tourism region with an...

Visitor Experience



Overall we combine all the optimal conditions and their indicators to rank how many we believe are acceptable vs how many are not performing well to give us an overall “Visitor Index Score”.

For example if half of the conditions are "within range" and half are not, then this would result in a score of 0.5

The Visitor Experience Index Score of 1 out of 1, this is a preliminary result only Many of the indicators are scheduled for phase 2 and results may change with more data. 
OC1 - Overnight visitors come to experience the essence of the region

Phase 1 Indicators - There are several different potential measures we have identified as ‘indicators’ of overnight visitor experience however, up until now Shoalhaven Tourism have not tracked these in any formal way, rather relying on anecdotal feedback via business relationships and the Visitor Information Centers, so there is no indicators in this initial stage as yet.

Phase 2 Indicators - we have recognised that a why visitors come to the region was subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they came to the region to experience food and wine; nature and adventure; events and weddings or coastal experiences.
OC2 - Overnight visitors experience the essence of the region
Whilst it’s important to now why they come, we have identified the need to find out if they actually did experience what they came to do. This speaks to the brand promise, are we delivering on the expectation of our visitors.

Phase 1 Indicators - There are several different potential measures we have identified as ‘indicators’ of overnight visitor experience however, up until now Shoalhaven Tourism have not tracked these in any formal way, rather relying on anecdotal feedback via business relationships and the Visitor Information Centers, so there is no indicators in this initial stage as yet.

Phase 2 Indicators - We have recognised that if visitors believe the experience in region is what they expected it would be is subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they actually experienced what they came for; food and wine; nature and adventure; events and weddings or coastal experiences.


Phase 2 Indicators - We have recognised that if visitors believe they had a good time in region would be is subjective and based on personal experience and perceptions. We have plans in place to create and conduct visitor surveys in ‘Phase 2’ through partnerships with accommodation businesses, asking visitors a series of questions including if they enjoyed their time here.


Phase 2 Indicators - We have not identified any additional indicators for phase two for OC4. If you have any data available regularly, permission to willing to share it with Council and feel like it would be a good measure, we would love to hear from you, please contact the tourism team on 02 4429 3241.

Visitor – click here for more information

There are 13 measures we are tracking as indicators of the Visitor Optimal Conditions with a further 15 identified to be included as operationally possible in Phase 2. Each indicator is currently showing within range, so this pillar is performing well, however, more indicators are needed to show a complete picture. It is expected that as more indicators are activated, the Visitor Index overall score may change.

Economic


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Economic – click here for more information

There are 24 measures we are tracking as indicators of the tourism economy optimal conditions with a further 16 identified to be included as operationally possible in Phase 2. Each indicator is currently showing within range, so this pillar is performing well, however, more indicators are needed to show a complete picture. It is expected that as more indicators are activated, the economy index may change.

Environmental



Overall we combine all the Optimal Conditions and their indicators to rank how many we believe are acceptable vs how many are not performing well to give us an overall “Environment Index Score”

As of Sept 2018 Qtr, the Environmental Pillar Score shows 1 out of 1. With many indicators either not available or scheduled for Phase 2 this is an early indication only.

As data becomes available and other Indicators across other environmental Optimal Conditions are entered into the model, we will see more bars on this chart and the Environment Index is expected to change.


Phase 2 Indicators

There are many other measures we have identified as being recorded by other organisations we would like to include but have not yet been able to get data for. The 360 final report identifies these as options for “Phase 2” and for this pillar there are 26 additional indicators including; dune vegetation coverage on popular beaches (Hyams, Huskission, Mollymook; Sussex Inlet); presence of illegal bush tracks in hot spots (Hyams, Huskission, Mollymook; Sussex Inlet); and number of illegal camp files.

We will continue to strive to add to the model as data becomes available or more research is completed. We are actively looking for information we can add as an indicator of this condition. If you have any data available regularly and are willing to share it with Council we would love to hear from you, please contact the tourism team on 02 4421 3241.


Phase 1 Indicators - Up until now Shoalhaven Tourism have not been able to receive any data from other groups and organisations and so, there is no indicators in this initial stage as yet.

Phase 2 Indicators - There are several ways we have identified where data is collected we could add to this 360 Model as it becomes available. This includes whale sightings, shore bird numbers on popular beaches and records of injured animals in our roads.

We are actively looking for information we can add as an indicator of this condition. If you have any data available regularly and are willing to share it with Council we would love to hear from you, please contact the tourism team on 02 4429 3241.


Phase 2 Indicators - We also recognised that a measure of waste management was subjective and based on personal experience and perceptions. We have plans in place to create and conduct community surveys in ‘Phase 2’ that measures the proportion of residents who are satisfied with waste management in peak times in busy places (we call these hot spots) as well as total numbers of additional toilet cleans requested by community to council.


Phase 2 Indicators - We have identified it would be great to know how much rubbish was collected from our visitor hotspots but this is not currently collected. We will continue to strive to add to the model as data becomes available or more research is completed.

We are actively looking for information we can add as an indicator of this condition. If you have any data available regularly and are willing to share it with Council we would love to hear from you, please contact the tourism team on 02 4429 3241.

Environmental – click here for more information

There are 7 measures we are tracking as indicators of the environment optimal conditions with a further 26 identified to be included as operationally possible in phase 2. Each indicator is currently showing within range, so this pillar is performing well, however, more indicators are needed to show a complete picture. It is expected that as more indicators are activated, the Environmental Index may change.

Community



Overall we combine all the Optimal Conditions and their indicators to rank how many we believe are acceptable vs how many are not performing well to give us an overall “Community Index Score”

As of June 2018 Qtr, the Community Pillar Score shows 1 out of 1. With many indicators scheduled for phase 2 this is an early indication only. Note: Some data is not yet publicly available for the September qtr and that is why you can see the line graph drop.

As data becomes available and other Indicators across other Community Optimal Conditions are entered into the model, we will see more bars on this chart and the Community Index may change.


Phase 2 Indicators - There are other measures we have identified that would be great to have, but we don’t yet have data available for. The 360 final report identifies these as options for “Phase 2”. We will continue to strive to add to the model as data becomes available or more research is completed. These include tracking the number of rescues on patrolled beaches, number of motor vehicle accident reports reports and number of traffic fines.


Phase 2 Indicators - We also recognised that measure of community health was subjective and based on personal experience and perceptions. We have plans in place to create and conduct community surveys in ‘Phase 2’ that measures the percentage of local residents that believe their ‘special places’ are ‘healthy’ for them to enjoy and will focus an overall region perception as well as identified hot spots like Bendalong, Jervis Bay and Mollymook.
OC3 - Amenity and access to our villages is protected

There’s little doubt being trapped in your own home is unacceptable and when visitors impact access or the amenity of our towns and villages residents are understandably unhappy. In recent peak times we have seen this happen in a couple of busy locations (we have called these hot spots) or during some high profile events. This condition needs to be monitored because it impacts the willingness of our community to host visitors and risks the safety of locals and visitors alike.

Phase 1 Indicators - Annually Council complete a community satisfaction survey and this applies a "wellness Measure" to peoples perception of standard of living. We have identified this as an early indicator of amenity and access in villages.

Phase 2 Indicators - We have identified a potential need to conduct a more detailed resident survey to measure the proportion of residents who believe that traffic and amenity of the villages is being appropriately manged and will add data as it becomes available.
OC4 - Local residents value the visitor economy and its benefits to them.

As an industry we recognise that if our locals don’t think tourism is an important sector for jobs and our economy then there will be no funding or support, and this would have a significant impact on the industry. As a result, visitors understanding and valuing the role tourism plays in our region is critical to business sustainability.

Phase 1 Indicators - Up until now this is not something we have actively measured as so there are very few indicators as yet, however, the annual community survey completed by SCC shows a "community wellness index" measuring perceived future security and we have included the information as one early indicator.

Phase 2 Indicators - There are several things we have identified as measures for this going forward. This includes; business listings on our website (ATDW database); number of businesses who participate in training with Shoalhaven Tourism; number of articles supporting the industry in local papers throughout the year; proportion of residents who recall the value of the industry.

Community – click here for more information

There are 6 measures we are tracking as indicators of the optimal conditions with a further 17 identified to be included if operationally possible in phase 2. The current indicators illustrate that the water in our oceans is healthy for us to use. Each indicator is currently showing within range, so this pillar is performing well. However, more indicators are needed to show a complete picture.